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Renana Peres ((ヘブライ語:רננה פרס)) is an Israeli researcher and a faculty member at (The Jerusalem School of Business Administration ) at the Hebrew University of Jerusalem. She serves as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania. Peres is the Founding CEO of Persay Ltd. She is a member of the Editorial Board of Journal of Marketing Research and (International Journal of Research in Marketing ) and has published her research in top academic and practitioner journals in the fields of marketing and management. 〔(Renana Peres's speaker page on The Israeli Presidential Conference )〕 == Research == Peres’s research focuses on different topics in the marketing field. These include brands, Word-of-Mouth, Innovation diffusion and the evolution of markets for new products; Social networks;〔(What is the role of "word of mouth" in marketing? )〕 complexity research and use of agent-based models for exploring market growth; Seeding;〔(Can You Measure the ROI of Word-of-mouth Programs? )〕 industrial marketing; new product diffusion;〔(Yale School of Management, Renana Peres's lecture on "New product Innovations" at the Customer Insights Conference )〕 B2B marketing; CRM in growing markets. Peres's research on brands and Word-of-Mouth aims to understand and recognize the richness of the phenomenon. Her research project compares word of mouth in different channels and connects it to brand characteristics through the brands’ category, product and brand attributes.〔(MSI awards Dr. Renana Peres and Prof. Ron Shachar for their research proposal on “Multichannel word of mouth: the effect of brand characteristics" )〕 Peres analyzes both offline (face-to-face and phone conversations) and online (blogs, user forums, and Twitter) as a means of generating word-of-mouth advertising〔(Cross Channel & Multiplatform Customer Behavior: Multichannel Word of Mouth )〕 and addressing the scarcity of knowledge about the online/offline dynamic.〔(Wharton Study Shines New Light on Online vs. Offline Word of Mouth, Media Business Network )〕〔(Why Brands Must Care about Both Offline and Online Word of Mouth, The Keller Fay Group )〕 Peres’s research interests in physics focus on neural networks brain modeling. Prior to her research in Marketing, Peres explored the usage of Neural network models for describing learning phenomena in the human visual cortex. Then, she moved to develop algorithms and systems for voice based verification. Peres has published her works in leading journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Marketing Letters and The Economic Quarterly. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Renana Peres」の詳細全文を読む スポンサード リンク
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